ESPN-Star Sports the official broadcaster of ICC World Cup 2011 is elated over the fact that ad rates may see a 50 per cent hike for this season.
A top media executive says on conditions of anonymity, "The channel is commanding Rs 4-5 lakh per 10 seconds, while the sponsors are paying about Rs 3.5 lakh. This is a large increase over what the tournament had witnessed in the last season."
The live coverage of the matches will also be available in 3G mobile phones and special Hindi feeds for select matches. The production has also invested heavily in the quality of the content by assigning 27 cameras, including innovative features such as movable slip cameras and new low 45 degree field cameras. The production will also have a mid-wicket camera position for live running between wickets.
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